Jon Elphick comments on Kellogg’s dispute with Thanasi Kokkinaikis over Special K trademark

On 8 June 2017, the American cereal manufacturer Kellogg Company (‘Kellogg’s’), which owns the ‘Special K’ trade mark in Australia, and professional tennis player Thanasi Kokkinakis, hit the headlines due to a local trademark dispute over commercial use of his nickname ‘Special K.’ In this article, Richard Millington, Partner and Sports Practice Lead at Shoosmiths…